How Singular Innovation Helped Power Grassroots Media's Mosaic Connect

AI-Driven Multicultural Advertising at Scale

At Singular Innovation, we're excited to share our collaboration with Grassroots Media on oneof the most innovative projects in multicultural marketing: Mosaic Connect. This AI-powered advertising platform is changing how corporations, businesses, government agencies, and political campaigns connect with America's diverse communities—over 40% of the U.S.population.

The Challenge: Truly Connecting with MulticulturalCommunities

For years, brands and organizations have faced critical challenges:

- Superficial outreach - traditional advertising fails to build authentic connections.

- Fragmented media networks - difficult to identify trusted voices across communities.

- Inefficient campaign management - legacy systems are too slow and rigid

The Solution: Mosaic Connect

Grassroots Media, led by Jose Bayona, partnered with Singular Innovation and Airtable to create Mosaic Connect - the first AI-powered ad placement platform built exclusively formulticultural audiences.

- Unmatched Reach: 600+ media outlets, 40+ languages, 25+communities.

- AI-Powered Optimization: Custom algorithms suggest best adplacements.

- Low-Code, Intuitive Design: Built with FlutterFlow for user-friendly management.

- Scalable Data Architecture: Powered by Airtable.

Why Singular Innovation?

"Mosaic Connect is a living example of how innovative technology turns industry challenges into competitive advantages." - Charlie Rohrmann, Chief Commercial Officer, Singular Innovation

‍Strategic Impact: Transforming the Multicultural Marketing Landscape

This launch comes at a critical time. Companies building genuine connections with multicultural communities report higher loyalty, brand trust, and revenue growth.

What's Next?

At Singular Innovation, we will continue to:

- Build AI-augmented marketing workflows

- Scale multicultural campaigns with measurable ROI

- Replace outdated tech stacks with low-code solutions