Scaling AI workflows for mid-market clients with Airtable

With AI and Airtable, Singular Innovation helps marketing teams centralize ops, automate lead workflows, and run campaigns at 10x scale—without adding headcount.

About Singular innovation

Singular Innovation is a Florida-based consulting agency with a team of 65 "high-agency builders" who partner with U.S. clients to design and deliver AI-augmented workflows. Their goal: replace rigid, slow-moving development processes with flexible, scalable, and collaborative systems built on Airtable.

The challenge

Traditional tech stacks and legacy databases like MySQL and Postgres required every change to be routed through IT, slowing down execution and separating decision-makers from their data. Singular Innovation sought to build a client services model where business users could drive change, automation, and outcomes directly, without waiting on a developer backlog.

Why Airtable

Singular Innovation selected Airtable as the foundational platform for all internal operations and client delivery for three core reasons:

• It provides a database UI that’s intuitive for business users yet powerful enough for developers.

• Airtable’s new AI capabilities can be embedded in workflows, from intake forms to automation and analytics.

• Its flexibility supports the modular framework Singular Innovation deploys across diverse clients.

Internal operations

Every team at Singular Innovation from product, engineering, delivery, to administration, uses Airtable to run their day-to-day. Tasks are submitted via user stories, validated by AI agents, estimated against internal benchmarks, and approved through a transparent QA and sign-off flow. Airtable is the single source of truth for projects, client data, time tracking, and AI-enhanced productivity.

Grassroots media campaign system

A one-person media firm supporting civic engagement campaigns in New York was overwhelmed by manual processes. Singular Innovation built an end-to-end campaign platform for a civic media firm using Airtable as the backend and FlutterFlow for the client-facing interface. AI was used to:

• Summarize intake forms into campaign briefs

• Generate automated media plans

• Route approvals and contracts via JotForm

This allowed a one-person team to manage dozens of campaigns simultaneously, reducing intake-to-launch time from days to hours.

AI in Airtable in action

By integrating AI in Airtable and external LLMs into both internal and client-facing systems, Singular has built a dynamic, scalable AI-powered workflow engine that:

• Summarizes meeting inputs into structured action plans

• Drafts campaign briefs, product recommendations, and client-facing content

• Matches AI models (e.g., GPT-4, Claude) to tasks to optimize cost and quality

• Reduces manual labor in scoping, QA, and project delivery

“We mix and match LLMs like GPT-4 and Claude with AI in Airtable to optimize both accuracy and cost,” Sebastian explains. “No other platform gives us this much flexibility.”

Results

• 100% of agency ops run on Airtable

• Customers scale campaign capacity 10x without additional staff

• AI in Airtable reduces task estimation and QA time by 50%

• Client onboarding and project scoping streamlined with reusable templates

What’s next

Singular Innovation continues to expand its use of Airtable across client engagements, focusing on automation, performance tracking, and AI-led delivery. With Airtable at the core, they’re setting a new standard for agile, tech-forward consulting.

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