.png)
Mobile App
Galaxies
The Goal of the project was to create an 'Earn as You Play' Gaming Platform.
01
The starting point
Burger King was losing the speed war. Delivery giants had trained customers to expect ordering that was fast, personal, and effortless — and BK's mobile app wasn't keeping up.
In fast food, friction is lost sales. Every extra tap, every slow screen, every clunky step between "I'm hungry" and "order placed" was a customer who might just open a delivery app instead.
Every extra tap was a customer who might just open a delivery app instead.
02
Where the work was actually breaking down?
The whole game in mobile ordering is friction. Every point where a hungry customer had to think, wait, or re-enter something was a point where they might abandon the order — or switch to a delivery app.
Re-finding favorites
Customers had to rebuild their usual order from scratch every time.
Re-entering details
Delivery info and payment details asked for again and again.
Hunting for deals
Offers weren't surfaced where or when people needed them.
Too many steps
Getting from "I'm hungry" to "order placed" took more taps than it should.
The job was to strip all of that out and turn "I'm hungry" into "order placed" in as few taps as humanly possible.
03
What Singular built
We rebuilt it as a fast, streamlined native app designed around one thing: getting to checkout with as little effort as possible.
One-tap reordering — Your usual order, ready in a single tap, no rebuilding it every time.
Location-based offers — The right deal surfaced at the right moment, so ordering felt rewarding, not just transactional.
A frictionless path from hunger to Whopper — Every unnecessary step between opening the app and placing the order, removed.
We built the interface, the workflow, and the data underneath it as one connected system, not three parts bolted together.
That's what keeps it fast for customers and maintainable for the team.
Evidence
What it produced
2x mobile sales
The rebuilt app doubled mobile ordering volume.
Higher customer retention
A faster, more personal experience brought people back instead of pushing them to delivery apps.
