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Mobile App
Burger King
Delivery apps were winning the speed war. We rebuilt the app around one tap to checkout — mobile sales doubled.
01
The starting point
Galaxies set out to be the go-to marketplace for blockchain gaming in Brazil and Latin America — connecting players, creators, developers, and investors in one place.
But the team building it was developer-only. They had the technical firepower and none of the design guidance, which meant a powerful platform wrapped in complex, confusing user flows that would lose the very players and creators it needed to attract.
A powerful platform wrapped in confusing user flows would lose the very players and creators it needed to attract.
02
Where the work was actually breaking down?
A marketplace lives or dies on whether people can actually use it — and Galaxies was hard to use:
Built without design direction
Engineers shipped the platform without design guidance behind it.
Friction for every role
Players, guilds, and moderators each hit complicated, unintuitive interactions.
Not a cosmetic problem
For a platform trying to become the category leader, confusion was an adoption problem.
For a platform trying to become the category leader, a confusing experience wasn't a cosmetic problem — it was an adoption problem.
03
What Singular built
Singular provided the UI/UX expertise the team was missing — turning a powerful but clunky platform into one people actually wanted to use.
Started with real users — Wireframes tested extensively before a single pixel was finalized, so decisions were validated, not guessed.
Simplified every role's experience — Clear, intuitive flows for players, guilds, and moderators alike.
Merged function with beauty — Detailed prototypes that made the platform both easy to use and genuinely appealing.
Evidence
What it produced
Attracted investors from Brazil and London
A polished, credible experience gave the platform the confidence to raise.
Usability validated by real testing
Extensive user testing turned confusing flows into intuitive ones for every role.
Positioned as a category contender
Form and function together made Galaxies stand out in a crowded blockchain-gaming market.
