Web & Mobile App
Tethral
Turning a founder's ambitious smart-home vision into a reliable, repeatable ship-it machine — hardware, apps, AI agents, and checkout, delivered together.
01
The starting point
The product supports sales professionals in high-value industries — people who work constantly on the move, without a traditional office to work from or bring clients to. It was designed to help them build genuine, personal relationships with potential clients and to strip out the friction of conventional corporate interactions, where the relationship is what ultimately closes the deal.
The tooling these teams had reinforced the formality instead of reducing it.
02
Where the work was actually breaking down?
In these industries trust is the deciding factor, and three things constantly work against it: time, distance, and formality.
Always on the move
Sellers work constantly on the move, without a traditional office to work from or bring clients to.
Clients hard to reach
Distance keeps real conversations from happening when they matter most.
Formality over connection
The corporate process turns human conversations into checkpoints instead of relationships.
Missed opportunities
The result is missed opportunities and sales cycles that run longer than they should.
The tooling these teams had reinforced the formality instead of reducing it.
03
What Singular built
We started with market research into how these sales teams actually operate, then shaped a targeted, user-centric mobile app around what we found.
Market research first — Understanding how these sales teams actually operate before designing anything.
User interviews and usability testing — Iterative design refined the feature set toward one goal: a seamless, personalized experience.
AI for the busywork — Advanced technologies, including AI, used to cut busywork and support the human side of selling.
Evidence
What it produced
Documented delivery
A user-centric mobile app built around researched sales behavior, with an intuitive interface designed to support genuine client connection.
Observed results
Design supported adoption and satisfaction among sales teams.
