Web App
Globales
An AI CRM that links sales and buying, for faster door sales and happier customers.
01
The starting point
Disney's Planet Love initiative had a mission: get people to care about sustainability. But it had no digital home to make that happen.
A message like that doesn't land in a banner or a static page. It needed an experience people would actually engage with: something interactive, something that used Disney's storytelling and iconic characters to turn "environmental awareness" from a topic into something people felt and remembered.
It needed an experience people would want to spend time with — not another page to scroll past.
02
Where the work was actually breaking down?
Sustainability is a subject people care about and tune out just as fast. The moment it feels like a lecture, they're gone. So the challenge wasn't technical:
The engagement problem
Get a broad audience to actually want to spend time with an environmental message.
The retention problem
Have people walk away having learned something, not just scrolled past a banner.
The emotional problem
Make people feel something about sustainability, not just register a fact.
The lecture trap
The moment it feels like being taught at, people tune out and leave.
The answer had to be an experience people enjoyed, not a message they endured.
03
What Singular built
We built an interactive, gamified web experience that turns learning about sustainability into something people actually want to explore.
Gamified exploration — An interactive experience that rewards discovery instead of demanding attention.
Disney storytelling — Uses Disney's iconic characters and storytelling to pull users through the journey.
Enjoyment-first design — The environmental message lands because people are enjoying the experience, not enduring a lecture.
Instead of telling people to care, it rewards them for discovering.
The environmental message lands because they're enjoying the journey, not being lectured through it.
Evidence
What it produced
From passive to active
An interactive experience turned a passive message into active participation.
Strong engagement
The gamified format drove strong engagement with Disney's sustainability message.
Wider reach
Measurably wider reach for Disney's sustainability initiatives.
.png)
